Todd A. Thornock, PhD, CPA, CMA, CGMA is the Raymond C. Dein Professor of Accountancy and the IMA Academic Research Fellow at the University of Nebraska-Lincoln. Todd has received accounting degrees from the University of Texas at Austin and Brigham Young University. He has walked the path of accounting, from undergraduate education to public practice, from academic research to graduate instruction. He loves searching for why decision makers do what they do and how to help them make better decisions. His research has focused on the effects of feedback, incentives, and control systems on performance and how personalities might interact with these. Todd enjoys being with his family much more than accounting and playing basketball (and disc golf) only very slightly less.